Belgium has, arguably, some of the best beer in the world. Lots of small, and not-so-small breweries.
But almost none of them have any logo-wear of any kind. Sure, they have glasses, and maybe coasters, but no caps, polo shirts, t-shirts or anything else.
The really big places do, like Chimay. And I was able to buy a pressed metal sign from Het Anker (we stayed at the hotel attached to the brewery), but that is it. Almost nothing.
Now maybe swag is an American thing, and maybe no one in Europe would buy the beer swag, but I don’t know. I see Europeans wearing some pretty ridiculous looking (imho) logo wear from clothing manufactures and auto racing teams.
I think the breweries are missing out on a money making angle here.
Hmm, maybe I can get a job as Administrator of Selling Swag for a major brewer.
One reply on “Nie Swag.”
‘Hmm, maybe I can get a job as Administrator of Selling Swag for a major brewer.’ Now I am scared. All I ask is to make sure there are no crotch shots of you for the logos…..then again, that *may* be a selling point. “Je parle Belge” (not quite french and will work for the Belgians).
Wendy